Avoiding risk would mean that you do nothing. To avoid risk, you must avoid the activity of the risk. Don’t sell this, don’t offer that service, or simply not be in business at all. Risk avoidance is rarely the answer as we must task risks, some larger and some smaller, in order to grow, build, and innovate.

Reduce Risk

Taking necessary steps to reduce risk is always a needful. For instance, putting additives in floor paint to reduce the chances of someone getting injured from slipping on the floor within your store is an great example of reducing risk. If there is a challenge with “reducing” risk, it is that the risk still exists and can negatively impact profitability or in a worse-case scenario, force you to close your doors – neither a good solution for managing risk.

Transfer Risk

You might expect me to say this, but one of the best ways to manage risk is to “transfer” it. Using insurance allows a business or employee to pay a small premium shared across a large number of persons so that, in the event of an accident or the unforeseen, your company and your financial stability stand a significantly better chance of survival.